Case Study: Starbucks generates new revenue with a dynamic video wall from Diversified

Starbucks installs a 52-foot video wall with Diversified

Starbucks sought a signature piece to attract prospective tenants to its new building lobby in Seattle. The challenge was to create an engaging installation that could also generate revenue. Diversified designed and installed a dynamic video wall to meet this need.

Diversified implemented a massive 52-foot-wide video wall composed of four rear-projection screens powered by six projectors. The solution was designed for versatility and ease of use, capable of displaying multiple images from different sources. The resulting installation not only serves as a captivating centerpiece but also generates new revenue for Starbucks through digital advertising.

Starbucks