Case Study: Segerstrom Center for the Arts modernizes the theater experience with Diversified

Segerstrom Center for the Arts adds 600+ sq ft of direct-view LED with Diversified

The Segerstrom Center for the Arts, a major live performance venue, faced the challenge of modernizing its 1980s facility to attract younger audiences and replace outdated static signage. Their goal was to integrate cutting-edge digital technology while preserving the venue's classic charm and elegance. They partnered with the vendor Diversified to achieve this transformation.

Diversified implemented a solution featuring over 600 square feet of direct view LED displays, which were seamlessly integrated into the theater's original design. These dynamic digital canvases, used for vibrant donor recognition and captivating visuals, modernized the guest experience. The result was a revitalized venue that successfully blended tradition with innovation, creating a "wow factor" for audiences and providing the Segerstrom Center team with efficient tools to manage content easily.

Segerstrom Center for the Arts