Case Study: Morton Salt creates a standout HQ experience with Diversified's interactive video wall

Morton Salt transforms its 52,000-square-foot HQ lobby with Diversified's interactive video wall

Morton Salt wanted to create a statement piece for their new Chicago headquarters to engage visitors and employees with their brand. They partnered with Diversified to develop an interactive video wall solution to meet this challenge.

Diversified, working with creative partner VisionThree, implemented a custom gesture-controlled video wall comprised of 12 HD displays. This interactive system allows users to explore salt production methods, view marketing videos, and see the evolution of the Morton Salt girl. The result was an immediate success, becoming a centerpiece that associates and visitors engaged with as soon as they entered the lobby, effectively bringing new life to the Morton brand.

Morton Salt