Case Study: Microsoft amplifies esports tournaments and fan experience with Diversified's esports production services

Microsoft amplifies monthly esports tournaments with Diversified’s broadcast services

Microsoft, a leading technology company, sought to amplify its monthly esports tournaments by broadcasting them to both in-studio and online fans, requiring a comprehensive production and broadcast solution. They engaged Diversified's Emerging Technology and Solutions (ET&S) team to develop the program and help enhance the fan experience.

Diversified implemented the solution by first performing a technical audit and remediation of Microsoft's esports studio to bring it to an optimal state. Their Global Services team then managed the entire production, including talent acquisition, live broadcast execution, social media campaigns, and post-event reporting. This partnership resulted in successfully produced esports events that were broadcast live and simulive, providing stunning experiences for record-breaking audiences.

Microsoft