Case Study: Melbourne Cricket Club achieves immersive stadium audio and smarter event communication with Diversified

Melbourne Cricket Club upgrades MCG audio with Diversified in a $25M smart stadium overhaul

The Melbourne Cricket Club (MCC) sought to upgrade the public address and emergency warning systems at the Melbourne Cricket Ground as part of its broader Smart Stadium Strategy. The challenge was to create a consistent and immersive audio experience for visitors throughout the entire stadium. The MCC partnered with vendor Diversified to lead this complete audio technology refurbishment.

Diversified implemented a solution powered by a d&b audiotechnik sound system and a Q-SYS converged network ecosystem. This involved installing over 3,500 loudspeakers, including 30 arrays in the bowl, to ensure clear audio everywhere. The system provided the MCG with improved operational management, custom paging abilities, and significantly bolstered live production capabilities for both sports and concerts. Diversified delivered an exceptional and connected game day experience for all fans.

Melbourne Cricket Club (mcc)