Case Study: Deutsche Asset & Wealth Management enhances 1800 K Street with Diversified digital signage

Deutsche Asset & Wealth Management upgrades 1800 K Street with Diversified in a $40 million retrofit

The customer, Deutsche Asset & Wealth Management, needed a major retrofit of its 1800 K Street office building in Washington, DC, while the building remained occupied. The challenge involved enhancing the architecture with dynamic digital displays integrated into the new facade and creating a unique video wall installation in the lobby. Diversified was brought in to provide the technology design and integration for these digital elements.

Diversified designed and custom-built a unique 230-foot long outdoor LED digital banner, meticulously integrated into the building's curtain wall over more than a year of planning. Inside the lobby, they implemented a versatile mosaic LED solution using unconventional LCD tile shapes, including a 1:1 square tile, enabling creative display arrays. Partnering with content provider Niles Creative Group, Diversified ensured high-quality digital content for both installations, resulting in a final product noted for its creativity and architectural integration.

Deutsche Asset & Wealth Management