Case Study: Canadian Imperial Bank of Commerce achieves impactful airport brand messaging with Diversified LED video wall digital signage

CIBC boosts airport brand messaging 24/7 with Diversified’s LED video wall

The Canadian Imperial Bank of Commerce (CIBC) needed to increase traffic and deliver dynamic brand messaging within Toronto Pearson International Airport. They engaged Diversified to implement an engaging LED video wall digital signage solution for a high-visibility space above their new terminal branch.

Diversified built a full-scale replica of the airport space in their showroom to facilitate technology selection and content testing. The solution deployed was a Leyard 6mm pixel-pitch LED video wall, chosen for its lightweight design, color calibration accuracy for brand consistency, and wide-angle visibility. Diversified ensured the project's success through technical expertise and by involving structural engineers to assess the installation site.

Canadian Imperial Bank of Commerce (cibc)