Case Study: CCA Global Partners transforms flooring retail shopping with Diversified

CCA Global Partners shortens flooring buying journeys from 90-120 days with Diversified

CCA Global Partners, a flooring retail cooperative, faced the challenge of a confusing and overwhelming shopping experience for customers, with many abandoning purchases due to the complexity. They initiated their Retail 2.0 program to modernize their independent member stores and turned to vendor Diversified to leverage interactive technology to create a more personalized and seamless journey from online browsing to the in-store showroom.

Diversified implemented a network of self-service Product Experience Platform (PXP) kiosks and collaborative Customer Experience Platform (CXP) stations. This solution allowed shoppers to independently scan samples for information and then seamlessly continue with a salesperson for room visualization and project calculations. Diversified's Pulse remote monitoring service ensured system reliability across thousands of devices. The results were a dramatically shortened sales cycle, a reduction in abandoned purchases, and higher sales closure rates, revolutionizing the retail experience for CCA's members.

CCA Global Partners