Case Study: Beacon Capital Partners Creates an Immersive Chicago Lobby Experience with Diversified

Beacon Capital Partners transforms 180 LaSalle’s lobby with Diversified to boost client engagement and satisfaction

Diversified partnered with Beacon Capital Partners, the owner of Chicago's 180 North LaSalle building, to address their challenge of transforming the property's neoclassical lobby. The client sought to create a unique, immersive media experience to captivate tenants and visitors, requiring sophisticated experiential technology design and integration.

Diversified implemented a complex system featuring Chicago-themed graphics, live data, and pre-produced media precisely mapped onto the lobby's architecture. This included dynamic elements like local wind forecasts influencing projected clouds. The solution was a tremendous success, significantly increasing visitor engagement and client satisfaction for Beacon Capital Partners, and strengthening their Chicago business profile. Due to this success, Diversified has been engaged for numerous subsequent lobby technology projects.

Beacon Capital Partners