Case Study: Air Jordan creates an immersive retail experience with Diversified's Retail AV and Digital Signage solutions

Air Jordan creates immersive retail experience with Diversified using 40 speakers, 11 ceiling speakers and 4 projectors

Air Jordan, a brick-and-mortar retail store, sought to create a dynamic brand experience at its new Toronto location. The challenge was to design and install a flexible, easy-to-use retail AV and digital signage solution across its three-level space, with a specific priority on a multi-room audio system. Diversified was engaged to provide this solution.

Diversified implemented a comprehensive system built around a Crestron multi-room audio controller powered by over 50 speakers, controlled via iPad Minis. The solution also included interactive LED video walls for athletic testing games and transformed the store's windows into digital canvases using custom-mounted projectors. By integrating these immersive technology solutions, Diversified helped the Air Jordan store attract customers through an enhanced brand experience, moving beyond just product sales.

Air Jordan