Case Study: WGU Indiana boosts thought leadership and media reach with Dittoe Public Relations

WGU Indiana reaches 1B+ media impressions with Dittoe Public Relations

WGU Indiana, the state's first state-endorsed online university serving over 5,000 students, faced growing competition from other online and traditional schools. Their challenge was to stand out and find a public relations partner who could secure meaningful thought leadership opportunities to demonstrate their expertise in higher education and workforce development. They hired Dittoe Public Relations to manage their PR and social media efforts.

Dittoe Public Relations implemented a targeted strategy that included tailored media outreach, newsjacking current events, and co-writing content for university leadership. This approach secured numerous media interviews, articles, and speaking engagements. The results were significant, with Dittoe PR securing 958 media hits, over 1 billion impressions, and an ad value equivalency of $8.7 million+, drastically increasing the university's awareness and credibility.

WGU Indiana