Case Study: Stellar achieves brand awareness and credibility with Dittoe Public Relations

Stellar earns 161+ million impressions in 3 months with Dittoe Public Relations

Stellar, a technology startup specializing in generative AI and machine learning for healthcare, HR, and industrial IoT, was preparing for its public launch after operating in stealth mode. The challenge was to build brand awareness, establish credibility, and effectively communicate with its niche target audience of industry experts and C-level executives. To meet this challenge, Stellar engaged the vendor Dittoe Public Relations for a strategic public relations campaign.

Dittoe PR developed key messaging, conducted competitive analysis, and executed an aggressive media relations strategy. This included securing local and national media placements, creating press kits, and developing thought leadership content. The results from the three-month partnership were significant, with Dittoe PR securing 35 media placements, over 161 million impressions, and an ad value equivalency of $1.5 million, successfully driving awareness and website traffic for Stellar's launch.

Stellar