Case Study: PopCon boosts brand awareness and audience reach with Dittoe PR

PopCon grows media impressions over 900% with Dittoe Public Relations

PopCon, a locally owned pop culture convention in Indianapolis, sought to build brand awareness and reach its target audiences as it grew. They faced the challenge of informing local and regional markets about their events and celebrity guests. To address this, they engaged Dittoe Public Relations for media relations and influencer marketing services.

Dittoe PR implemented a strategy that included securing pre-event media coverage, coordinating interviews with founders and celebrities, and managing influencer relations. The results were significant, with secured media impressions growing over 900% from 2021 to 2024. Influencer impact also saw massive growth, with the total combined followers of attendees increasing by nearly 243%. Dittoe PR's efforts, which later expanded to include paid radio advertising management, consistently secured major local coverage and contributed to a significant increase in attendance for PopCon in 2024.

PopCon