Case Study: Orr Fellowship grows Indiana talent awareness with Dittoe Public Relations

Orr Fellowship drives 300 media placements and 210M impressions with Dittoe Public Relations

Orr Fellowship, a nonprofit organization dedicated to retaining Indiana's top college graduates, needed to increase brand awareness to attract both program participants and the companies that employ them. To meet this challenge, they engaged Dittoe Public Relations for a thought leadership and media relations initiative.

Dittoe PR implemented a media strategy focused on human-interest storytelling, securing hundreds of local and statewide media placements. This effort resulted in 300 media placements, 210 million impressions, and $2 million in ad equivalency, dramatically increasing visibility for Orr Fellowship and its partner companies.

Orr Fellowship