Case Study: Omni Severin Hotel reclaims its status as Indianapolis’ premier luxury destination with Dittoe Public Relations

Omni Severin Hotel earns 95.7 million impressions with Dittoe Public Relations

The Omni Severin Hotel, a historic luxury hotel in Indianapolis, faced the challenge of generating widespread awareness for its $24 million renovation amidst growing competition. They engaged Dittoe Public Relations to position the hotel as the city's premier luxury destination and to drive bookings through strategic media and influencer relations.

Dittoe PR implemented a multi-faceted solution that included securing top-tier media coverage, organizing a media preview event, and managing an ongoing influencer program. The results were significant, with Dittoe PR securing 118 media placements generating over 95.7 million impressions and an ad equivalency of $1 million. Their efforts, which also included partnerships with 31 influencers, successfully solidified the hotel's revitalized brand and drove increased foot traffic and bookings.

Omni Severin Hotel