Case Study: Newfields drives The LUME attendance and social reach with Dittoe Public Relations influencer marketing

Newfields generates 5.1 million impressions with Dittoe Public Relations

Newfields, an art museum, faced the challenge of differentiating its new permanent immersive exhibit, THE LUME Indianapolis, from other similar temporary shows and driving attendance for its grand openings. To meet this challenge, they engaged Dittoe Public Relations to lead an influencer marketing strategy.

Dittoe PR created and executed a comprehensive influencer marketing plan, identifying and coordinating with high-profile Midwest-based influencers across lifestyle, travel, photography, and parenting verticals. The solution involved hosting exclusive VIP preview events for these influencers. As a result, the campaign generated over 125 Instagram posts and 815 Stories, which achieved 5.1 million impressions. Dittoe PR's efforts helped THE LUME surpass its ticket sales goal, welcoming nearly 240,000 visitors in its first year and attracting a new, non-member audience.

Newfields