Case Study: NCAA Grows Women’s Basketball Social Engagement with Dittoe Public Relations

NCAA grows women’s basketball social engagement 578% with Dittoe Public Relations

The National Collegiate Athletic Association (NCAA) needed to build equitable buzz and grow the fan community for its Division I Women's Basketball championship, which had newly adopted the March Madness branding. With a 24/7 social media audience and a packed schedule of games, they hired Dittoe Public Relations for comprehensive social media and community management services.

Dittoe PR provided 24/7 community management across Facebook, Twitter, Instagram, and TikTok for the entire season and tournament. Their strategy included live content creation, user-generated content promotion, and on-site war room support. The results were substantial, including surpassing the goal of 1 million followers and generating 23 million engagements. Measurable impacts included 205 million+ impressions (265% growth) and 18.7 million+ engagements (578% growth) during the tournament, significantly closing the engagement gap with the men's basketball accounts.

National Collegiate Athletic Association (ncaa)