Case Study: Indiana Sports Corp drives massive social media engagement with Dittoe Public Relations

Indiana Sports Corp drives 42 million impressions with Dittoe Public Relations

Indiana Sports Corp faced the challenge of showcasing Indianapolis as the host city for the 2021 NCAA March Madness tournament amidst severely reduced fan attendance due to COVID-19. They needed to create an engaging experience for fans outside the arena and partnered with Dittoe Public Relations for a comprehensive social media marketing strategy.

Dittoe PR executed a full social media campaign, creating original content and managing real-time fan engagement across multiple platforms without on-site access. The solution focused on highlighting city-wide events and leveraging video content. The results were significant, achieving millions of impressions and engagements, including a 949% increase in video views for the project. Due to this success, Indiana Sports Corp extended its partnership with Dittoe PR.

Indiana Sports Corp