Case Study: Hotel Tango Distillery earns national lifestyle media coverage with Dittoe Public Relations

Hotel Tango earns 157 media hits and 60.2 million impressions with Dittoe Public Relations

Hotel Tango Distillery, a craft distillery, faced the challenge of reaching a new, younger audience and female consumers with the launch of its 'Shmallow Toasted Marshmallow Bourbon. The company engaged Dittoe Public Relations to help it earn national lifestyle media coverage for the first time in its history.

Dittoe PR implemented a strategy that included targeted product distribution and creating cocktail recipes for media. They secured placements in national consumer and trade publications, as well as over 100 TV segments. The results for Hotel Tango included 157 media hits, 60.2 million impressions, and $738,000 in equivalent ad value, which drove significant website traffic and direct sales.

Hotel Tango Distillery