Case Study: Bone Dry Roofing boosts brand awareness and earns media coverage with Dittoe Public Relations

Bone Dry Roofing earns 36 million media impressions with Dittoe Public Relations

Bone Dry Roofing, a large home solutions provider, needed to increase its brand awareness in its key markets of Indianapolis and Nashville. To stand out in the competitive roofing industry, they partnered with Dittoe Public Relations for a strategic media relations campaign.

Dittoe PR executed a multi-faceted media strategy that included newsjacking, highlighting philanthropic efforts, and securing expert commentary. This approach resulted in 102 media placements and 36 million media impressions, significantly elevating the brand's profile. The campaign also helped Bone Dry Roofing win the 2023 Residential Contractor of the Year award.

Bone Dry Roofing