Case Study: Beloit College manages campus crisis communications with Dittoe Public Relations

Beloit College earns 99 positive media placements with Dittoe Public Relations

Beloit College, a private liberal arts college, needed a public relations partner with crisis management experience to help it navigate sensitive and highly charged issues impacting its campus. The college engaged Dittoe Public Relations to plan and execute proactive and reactive media strategies for potential crisis scenarios.

Dittoe Public Relations prepared the college with media responses, holding statements, and key messaging for a controversial event. When a speaker's event was canceled and subsequently condemned in the media, Dittoe PR revised statements, collaborated on a response, and executed a proactive campaign. This resulted in the majority of over 100 news stories being updated with the college's statement and a follow-up campaign that secured 99 positive media placements, 19 million impressions, and an estimated $239,000 in advertising value.

Beloit College