Case Study: Accessia Health grows social media reach with Dittoe Public Relations

Accessia Health achieves $1.39 CPM with Dittoe Public Relations

Accessia Health sought a public relations and social media partner to strategically announce a major rebrand and to transform its social channels into reliable communication tools. Dittoe Public Relations was engaged to meet this challenge, providing expertise in both organic social media and public relations strategy.

Dittoe PR implemented a comprehensive solution, managing organic content and launching paid advertising campaigns. The vendor achieved strong results, including an average cost per mille (CPM) of $1.39 across LinkedIn, Facebook, and Instagram, which was well below the average campaign cost for those platforms, allowing Accessia Health to capitalize on its budget for fundraising and awareness efforts.

Accessia Health