Case Study: Granite City Electric Supply Company doubles online sales with Distributor Data Solutions

Granite City Electric Supply Company doubles online sales in 60 days with Distributor Data Solutions

Granite City Electric Supply Company, a well-respected electrical distributor, sought to improve its e-commerce customer experience by adding more inventory and higher quality product content to its site. The challenge was the daunting task of sourcing and managing this data from hundreds of manufacturers, which consumed significant internal resources. They enlisted Distributor Data Solutions (DDS) and its next-gen content and delivery solutions to address this.

Distributor Data Solutions implemented its extensive next-gen product content, which allowed Granite City to increase its online SKU count by 78% to over 185,000 products. The superior quality data made the site easier to search and provided customers with more detailed information. Most significantly, this upgrade led to online sales volume doubling within the first 60 days. DDS also streamlined the entire e-commerce data process, freeing Granite City's team to focus on their core business.

Granite City Electric Supply Company