Case Study: G&A Partners achieves 240% more SDR meetings with Distribution Engine

G&A Partners boosts SDR meetings 240% with Distribution Engine

G&A Partners, a leading HR outsourcing provider, faced a significant operational challenge within its 145-person sales organization. Their manual Salesforce lead routing and meeting scheduling processes were failing, causing intent-based leads from their Account Based Marketing (ABM) solution to be dropped or delayed. This created a major bottleneck for leadership and prevented the SDR team from acting on buying signals quickly enough, ultimately stalling their growth.

To solve this, G&A Partners implemented Distribution Engine for automated lead routing and Booking Engine for meeting handoff. This integrated system within Salesforce instantly routes intent-triggered accounts to the correct SDR and then automatically assigns the booked meeting to an available sales rep. The solution from Distribution Engine delivered a 240% increase in outbound meetings booked, saved leadership 11 hours per month, and created a scalable, fair process that eliminated manual work and accelerated pipeline development.

G&A Partners