Case Study: Vets Now boosts video consultations with Distract's multi-channel ad campaign

Vets Now secures 1,200+ online consultations with Distract

Vets Now, the leading out-of-hours veterinary service in the UK, approached Distract with the challenge of promoting its new Video Vets Now triage consultation service. The goal was to change traditional consumer behavior and encourage pet owners to adopt video consultations, a service that became essential during the COVID-19 pandemic when in-person visits were restricted.

Distract implemented a multi-channel 'Search, Pick, Click' campaign utilizing video content, animations, Google PPC, search ads, and Google Discovery. This strategy successfully reached over 7 million users, including through TikTok, and secured more than 1,200 consultations. The campaign delivered a highly impressive 53.54% decrease in cost per acquisition (CPA) for Vets Now.

Vets Now