Case Study: Twisted Pendant drives Black Friday growth with Distract

Twisted Pendant boosts Meta revenue 12.5x with Distract

Twisted Pendant, a UK-based premium men’s jewelry brand, enlisted Distract to maximize the impact of their Black Friday site-wide sale. Their challenge was to quickly promote their buy-one-get-one-free offer to both reach new prospective customers and re-engage previous purchasers over the competitive shopping period.

Distract implemented a paid social strategy using Meta and TikTok, creating optimized ad visuals and targeting lookalike audiences for prospecting while retargeting existing followers and cart abandoners. The campaign significantly outperformed the previous year's results, achieving an 800% increase in Meta purchases year-over-year and a 76% reduction in cost per purchase on TikTok. Overall, Distract successfully introduced over 58,000 new accounts to the Twisted Pendant brand.

Twisted Pendant