Distract
14 Case Studies
A Distract Case Study
Streets, a UK-based firm of chartered accountants and business advisors, faced the challenge of growing its reputation and generating new business leads within niche markets like gaming and technology. They sought to break the mould of their traditional profession by engaging with younger, tech-savvy entrepreneurs and needed an innovative digital and PR strategy. They appointed the agency Distract to devise and execute this approach.
Distract expanded Streets' presence onto social media and search engines, while also identifying niche publications for targeted PR pitches. A key initiative was the launch of the "Streets Sessions" podcast to showcase the firm's expertise. The results for Streets were significant, including an estimated 17.9 million readers reached, 239 new clients, and a 21x return on advertising spend. Distract secured millions of pounds worth of new business for the firm.