Case Study: RNID boosts paid search revenue and grant traffic with Distract

RNID boosts paid search revenue 2,371% with Distract

The Royal National Institute for Deaf People (RNID) approached Distract with the challenge of optimizing its underutilized Google Ads presence. The charity needed to rectify compliance issues to maintain its Google Grant funding and sought to boost performance across both its charitable support services and its commercial arm, which sells hearing products to fund its work.

Distract managed both the grant and commercial Google Ads accounts, first ensuring compliance to secure the free monthly ad spend. The vendor then implemented a strategy to increase exposure for the charity's services and drive revenue growth for its shop. The results were exceptional, including a 2,371% year-over-year increase in revenue and a 1,790% increase in transactions through Paid Search, all while maintaining a cost of sale below the target. Distract also successfully increased grant account clicks by 118%, driving over 5,000 monthly visitors to the website at no cost.

The Royal National Institute for Deaf People