Case Study: Zoggs achieves 130% non-brand ROI increase with Distinctly

Zoggs increases non-brand ROI by 130% with Distinctly

Zoggs, a global brand of swimming goggles and accessories, faced the challenge of growing its return on investment from Google Ads while reducing wasted spend. They partnered with the vendor Distinctly to take over the day-to-day management of their paid media campaigns with the goal of improving non-branded results.

Distinctly implemented a tailored strategy that involved restructuring the Google Ads account, pausing low-performing keywords, and creating new optimized ad copy. This solution delivered significant results, including a 130% increase in non-brand ROI and an impressive 6.0 return on ad spend. Distinctly continues to manage the account to ensure Zoggs invests its advertising spend in the right areas.

Zoggs