Case Study: YuMOVE boosts website authority and coverage with Distinctly’s digital PR campaign

YuMOVE boosts domain rating by 16% with Distinctly

YuMOVE, an established supplier of pet supplements for over 15 years, wanted to improve their website’s traffic and authority for their joint supplements for dogs. The challenge was to build relevant and authoritative links to boost their domain's organic performance. They partnered with Distinctly for a targeted Digital PR campaign.

Distinctly planned and delivered three data-led digital PR campaigns in 12 weeks, including a 'Working Pawrents' survey, Instagram research on winter dog walks, and an analysis of Google search questions from dog owners. The campaign secured 100 pieces of coverage, exceeding the project target by 178%, and increased YuMOVE's domain rating from 31 to 36. Distinctly's work significantly boosted the brand's authority and online visibility.

YuMOVE