Case Study: Wilkinson Sword achieves 400% traffic growth with Distinctly’s international SEO migration

Wilkinson Sword boosts traffic 400% with Distinctly

Wilkinson Sword, a world-renowned brand for razor systems and personal products, approached Distinctly for help with an international SEO migration. Their challenge was to launch and unify new direct-to-consumer websites for the UK, Germany, and France, as their existing sites had minimal non-brand visibility and were not ranking well even for their own branded terms.

Distinctly implemented a comprehensive solution that included migrating multiple sites to a master domain using a sub-folder approach, following international SEO best practices, and conducting in-depth keyword research. Post-launch, they supported the sites with ongoing content and technical work. As a result, Distinctly delivered a 400% increase in UK traffic and a 300% increase in German visibility for Wilkinson Sword, who also attained over 200 new Featured Snippets and secured page one rankings for all their target commercial queries.

Wilkinson Sword