Case Study: Watford FC boosts organic revenue by 40% with Distinctly SEO

Watford FC boosts organic revenue by 40% with Distinctly

Watford FC's official merchandise store, the Hornets Shop, commissioned the vendor Distinctly to improve its search engine visibility after it was being outranked by resellers for key branded terms like 'watford retro shirt'. The challenge was to protect their brand search results and recover lost traffic and sales from these unofficial sellers.

Distinctly implemented a solution involving technical SEO fixes to canonicalization issues and on-page optimization of meta data. They further leveraged Local SEO by optimizing a Google My Business profile and used data from Google Analytics and Microsoft Clarity for conversion rate optimization. As a result, Distinctly helped Watford FC achieve a 1,385% increase in 'Retro' searches, a 63% increase in organic traffic, and a 40% increase in organic revenue.

Watford FC / the Hornets Shop