Case Study: Supercar Blondie achieves 48% more Google Discover visibility with Distinctly

Supercar Blondie boosts Google Discover visibility by 48% with Distinctly

Supercar Blondie, a digital media brand specializing in automotive content, faced a significant decline in organic visibility and ad revenue following a headless website migration and a Google core update. They partnered with the vendor Distinctly for technical SEO services to address challenges including inefficient Google crawl budget allocation, poor internal linking, underperforming Core Web Vitals, and fragmented content that was hindering their performance in Google Search and Discover.

Distinctly implemented a comprehensive technical SEO strategy that included a crawl audit, optimization of the robots.txt file and XML sitemap, and a revamped internal linking structure. They also enhanced E-E-A-T signals and optimized content for freshness to improve performance in Google Discover and News. As a result of Distinctly's work, Supercar Blondie achieved a 90% increase in year-on-year organic traffic, a 145% surge in ad revenue, and a 48% boost in Google Discover visibility.

Supercar Blondie