Case Study: Spreadshirt boosts brand visibility and authority with Distinctly’s reactive digital PR

Spreadshirt boosts referring domains by 10% with Distinctly

The customer, Spreadshirt, a global provider of custom fashion products, faced the challenge of increasing its website authority and brand visibility for its licensed music clothing ranges. The vendor, Distinctly, was tasked with driving high-authority links and coverage from national news outlets through a Digital PR campaign.

Distinctly implemented a reactive Digital PR strategy, creating a data-led campaign on the value of vintage band t-shirts. They supplemented this with timely, reactive outreach tied to events like the Oasis reunion, generating coverage in major outlets. This approach secured 112 pieces of coverage with an average domain rating of 58, leading to a 10% increase in referring domains and significantly improving the client's organic rankings for key search terms.

Spreadshirt