Case Study: Shoezone achieves 21% sales growth with Distinctly

A Distinctly Case Study

Shoezone increases sales 21% with Distinctly

Shoezone, a leading omnichannel footwear retailer, engaged the digital agency Distinctly to address insufficient digital growth. As digital revenue was a significant part of their business, their challenge was to achieve strong year-over-year growth across both organic and paid channels while establishing a transparent and innovative agency partnership.

Distinctly implemented a comprehensive strategy combining SEO, paid media, and digital PR. For SEO, they focused on foundational site optimizations, seasonal keyword targeting, and automated processes. Their paid media approach included a restructure of Performance Max, Search, and Display campaigns. This solution drove significant results: a 16% increase in organic sales, a 31% increase in paid transactions, and a 219% increase in online market share for Shoezone.


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