Case Study: Preply achieves 101 pieces of coverage in France with Distinctly’s Digital PR strategy

Preply earns 101 pieces of coverage in France with Distinctly

Preply, an online language learning marketplace, sought to increase its brand awareness and gain authoritative links in the French market. They partnered with the digital PR agency Distinctly, which proposed a strategy of data-led campaigns and reactive PR to meet a target of seven linked pieces of coverage per month.

Distinctly executed a survey-led campaign to rank French cities by rudeness, generating multiple regional angles for targeted journalist outreach. This solution hugely exceeded targets, securing 101 pieces of coverage, including 59 links from high-authority domains. The campaign achieved significant visibility with coverage on France's main TV news channel and millions of views on Twitter, greatly increasing Preply's brand awareness in France.

Preply