Case Study: Michael Anthony boosts brand awareness and conversions with Distinctly’s YouTube advertising

Michael Anthony increases conversions 1,600% with Distinctly

Michael Anthony, an independent estate and letting agent, worked with Distinctly on their Google Ads campaigns to increase lead generation. Their challenge was to improve brand awareness and generate additional leads within a localized geographic area, specifically targeting Leighton Buzzard.

Distinctly implemented a video advertising strategy on YouTube, creating and optimizing content to target homeowners, property seekers, and those interested in valuations. Their ongoing optimizations led to a 283% increase in click-through rate, a 71% decrease in cost per click, and a massive 1,600% increase in conversions, allowing for a major expansion in reach without a proportional increase in spend.

Michael Anthony