Distinctly
64 Case Studies
A Distinctly Case Study
The customer, Karidis, a leading London cosmetic surgery clinic, faced a significant challenge as its outdated custom CMS led to declining search performance. Google had stopped crawling parts of the site, preventing it from ranking for target keywords and attracting new patients. The vendor, Distinctly, was brought in to manage a website migration and improve organic visibility.
Distinctly executed a full migration to a WordPress CMS, which included a complete redesign and a new, keyword-driven site structure optimized for local London searches. This solution provided a clean slate for implementing sound SEO practices. The results were substantial, with Distinctly delivering a 900% increase in organic traffic and a 300% increase in organic conversions over a two-and-a-half-year period, establishing Karidis as a dominant website for cosmetic surgery queries in London.