Case Study: Fertility Family increases brand authority with Distinctly

Fertility Family boosts traffic 75% with Distinctly

Fertility Family, a provider of fertility supplements and information, sought to increase its brand authority within its industry and establish itself as an expert voice to ultimately drive more traffic and sales. They partnered with the digital PR team at Distinctly to run a campaign aimed at building awareness and earning high-quality links to their website.

Distinctly developed a digital PR campaign centered on timely topics like mental health and the immune system's link to fertility, adding expert commentary from a medical professional to increase credibility. They also leveraged reactive opportunities around conversations like PCOS. This strategy earned over 30 links from major publications like Glamour magazine and resulted in a 75% increase in traffic to service pages and a 39% increase to product pages, successfully establishing Fertility Family as a thought leader.

Fertility Family