Case Study: COSMO Restaurant Group boosts online visibility with Distinctly’s influencer marketing and digital PR

Cosmo Restaurant Group boosts media coverage 119% with Distinctly

Distinctly partnered with Cosmo Restaurant Group, a chain of world buffet restaurants, to increase its online visibility and brand awareness through digital PR and influencer marketing. The challenge was to generate consistent, authentic reviews and user-generated content from local influencers and press to amplify reach within the communities surrounding its 20 UK and Ireland locations.

The solution implemented by Distinctly involved coordinating monthly influencer and press visits, managing local announcements, and organizing launch events. Their SEO-focused PR tactics secured high-quality backlinks. The results were significant, including an 119% increase in media coverage year-on-year, with 80 features in top regional publications and 27 pieces of influencer coverage. Distinctly also supported a specific restaurant relaunch that generated extensive social media engagement and greatly enhanced Cosmo's SEO and organic visibility.

Cosmo Restaurant Group