Case Study: Ceva Animal Health boosts pet care brand awareness with Distinctly

Ceva Animal Health boosts organic traffic by 33% with Distinctly

Ceva Animal Health, a pet care company, sought to amplify brand awareness for its Adaptil and Feliway calming products during the key seasonal period of Pet Anxiety Month. The challenge was to drive engagement and educate pet owners, positioning Ceva as a trusted expert. They partnered with the vendor, Distinctly, to develop a strategic solution.

Distinctly implemented a proactive reactive Digital PR strategy, creating timely content supported by expert veterinary commentary and survey data. This approach secured over 20 high-authority media placements, significantly boosting visibility. The campaign delivered impressive results for Distinctly's client, including a 33% increase in organic traffic and a 31% average growth in referring domains, solidifying Ceva's authority in the pet care space.

Ceva Animal Health