Case Study: Betting.com secures high-quality US coverage with Distinctly

Betting.com secures 263 pieces of coverage with Distinctly

Betting.com, a website providing information on betting sites and the sports betting industry, wanted to secure high-quality coverage and links from authoritative US publications, with a specific focus on NFL team-centric media. They hired the vendor Distinctly to create a digital PR campaign that could run throughout the NFL season and appeal to a wide national audience.

Distinctly created the "Bias in the Booth" campaign, which involved a complex analysis of a large historical dataset of NFL announcer transcripts. Using Python's natural language toolkit for sentiment analysis, the team identified which NFL teams were spoken about most positively and negatively. This data was turned into a compelling story for targeted outreach to national and local sports journalists. The campaign by Distinctly was a major success, securing 263 pieces of coverage with an average domain rating of 67. It earned links from high-authority outlets like USA Today and Sports Illustrated, as well as team-specific publications, achieving significant exposure for Betting.com.

Betting.com