Case Study: Away Resorts increases organic share of voice by 98% with Distinctly

Away Resorts increases organic share of voice by 98% with Distinctly

Away Resorts, a leading UK holiday park operator, faced increasing digital competition as more customers began planning holidays using search engines and AI platforms. Their challenge was to grow organic visibility by gaining a deeper understanding of their customers. They hired the vendor Distinctly for its organic SEO, digital PR, and content services to meet this challenge.

Distinctly implemented a human-first, insight-driven strategy that combined deep customer research with content optimization, new page creation, and digital PR campaigns. This approach significantly increased Away Resorts' visibility, achieving a 98% increase in share of voice, moving them from the 8th to the 3rd most visible domain in their industry, and delivering a 22% increase in non-brand clicks. The work by Distinctly also contributed to an 846% increase in LLM visibility and revenue.

Away Resorts