Case Study: Ark Wildlife achieves a 27% increase in organic revenue with Distinctly's Shopify migration

Ark Wildlife boosts organic revenue by 27% with Distinctly

Ark Wildlife, the UK's leading specialist in bird food and wildlife accessories, sought to migrate their website to Shopify to address performance limitations and improve the user experience. Their goal was to create a more intuitive, feature-rich platform that aligned with their mission of making wildlife support simple. They enlisted the vendor Distinctly to ensure a seamless migration that would protect their strong organic search visibility.

Distinctly executed an SEO-focused migration, developing comprehensive guidelines for the development partner, creating optimized wireframes, and accurately migrating over 1,500 products. They built a clear website architecture, implemented redirects to preserve authority, and conducted technical audits. The results were significant, with Ark Wildlife achieving a 49% increase in organic traffic and a 27% increase in organic revenue year-over-year post-launch, demonstrating the success of Distinctly's strategy.

Ark Wildlife