Distinction
39 Case Studies
A Distinction Case Study
The United Kingdom Accreditation Service (ukas), the national accreditation body for the UK, faced significant inefficiencies in its training course administration. Its manual booking process, which relied on a Salesforce web-to-lead form, consumed approximately 15 hours per week of staff time for processing and reconciliation. The customer also needed to improve its thin course pages, which lacked detail and generated a high volume of clarifying calls and emails, preventing users from booking with confidence.
Distinction implemented a solution in two phases, first enriching the course pages with detailed content to answer user questions upfront. The second phase involved a key technical integration, building an API-driven connection to a Learning Management System (LMS) to automate the entire booking process. This solution from Distinction reduced manual admin time by 80%, eliminated 15 hours of manual processing per week, and cut the time users spent to complete a booking by 26%, all with zero downtime during the integration.