Case Study: The Society & College of Radiographers increases new member registrations by 615% with Distinction's digital platform

The Society & College of Radiographers boosts registrations by 615% with Distinction

The Society & College of Radiographers (SCoR), a UK professional body and trade union, was facing declining membership due to an outdated and difficult-to-use Drupal website and member portal. The platform created significant friction for members and staff, hindering self-service capabilities and requiring multiple logins. SCoR engaged Distinction to develop a new digital platform that could serve its two distinct audiences and reverse the negative membership trend.

Distinction migrated SCoR to the Kentico Xperience platform, rebuilding the website and member portal with single sign-on and extensive self-service functionality. This solution led to a dramatic 615% increase in new membership registrations, a 31% rise in website visitors, and a 74% improvement in SEO performance. The project by Distinction also won two Kentico Site of the Year Awards and significantly reduced the administrative burden on SCoR's staff.

The Society & College of Radiographers