Case Study: The Building Societies Association boosts event registrations and member engagement with Distinction

The Building Societies Association increases event registrations by 47% with Distinction

The Building Societies Association (BSA) faced challenges with its outdated website, which was difficult to maintain, hard for its team to manage, and failed to engage its members effectively. The BSA hired Distinction to build a modern digital platform that would improve member engagement, support retention, and reduce operational costs.

Distinction delivered a new member-first website with a simplified login, restructured content, and integrated email marketing. The solution provided the BSA team with an easy-to-use CMS for full editorial control. The results included a 47% increase in event registrations, a 9.5% increase in session duration, and a 7% growth in new members, with 92% of members providing positive feedback on the new platform.

The Building Societies Association (bsa)