Case Study: Solidatus achieves a 7.9% visitor-to-enquiry conversion rate with Distinction

Solidatus achieves 7.9% visitor-to-enquiry conversion with Distinction

Solidatus, a data lineage platform used by major financial institutions, faced challenges with an outdated website that was slow to update, difficult to integrate, and required developer support for content changes. This hindered their ability to explain their complex product and generate qualified leads. They partnered with Distinction to implement a new platform built on a modern composable architecture using Kontent.ai.

Distinction rebuilt the website in under ten weeks, restructuring it around buyer needs and creating clear conversion paths. The new Kontent.ai CMS allowed the Solidatus marketing team to publish and update content without any developer hours. The results were exceptional, achieving a 7.9% visitor-to-enquiry conversion rate, nearly eight times the B2B industry average, and providing a scalable foundation for global expansion.

Solidatus