Case Study: a regional managed service provider triples qualified enquiries with Distinction

Regional Managed Service Provider triples qualified enquiries in 6 months with Distinction

The customer, a regional managed service provider, was losing significant deals because its outdated website inaccurately portrayed the company as a small, generalist IT support firm. Before committing to a costly £220,000 rebuild, the managing director engaged Distinction for an independent assessment to diagnose the real problem.

Distinction's 14-day assessment revealed the issue was not the site's design but its messaging and structure. The vendor recommended a focused, two-sprint solution to rewrite content around key buyer personas and add case studies and sector-specific pages, all for £78,000. The results were dramatic: within six months, the website generated three times more qualified leads and reduced its bounce rate by 42%, saving the business over £200,000 in unnecessary spend and actively helping to win new deals.