Distinction
39 Case Studies
A Distinction Case Study
Recorded Books, the world's largest independent audiobook publisher, faced a challenge as its outdated and complex ecommerce platform was causing customer frustration and lost sales. The site's complicated pricing, regional tax variations, and five disconnected internal systems created a poor buying experience, putting the company at risk of losing market share to more agile competitors. They partnered with the vendor Distinction for a digital transformation.
Distinction rebuilt the platform from the ground up, creating three regional sites tailored to local markets and consolidating the technology infrastructure. The solution delivered a simpler, more intuitive buying experience with personalized features. This resulted in a 433% increase in global sales, a 99% increase in session duration, and a positive ROI in under three months, strengthening Recorded Books' market leadership.